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23andMe Files for Bankruptcy, Raising New Privacy Concerns

April 2, 2025

In October, we examined the uncertain future of 23andMe, a company that helped popularize direct-to-consumer genetic testing. On Sunday, the company filed for bankruptcy and announced the resignation of its founder, Anne Wojcicki. The bankruptcy raises urgent questions about the privacy of sensitive DNA data provided by more than 15 million customers. Since the data isn’t protected by health-privacy laws, it’s unclear what that would mean for people who have used 23andMe. For example, insurance companies could buy and Continue reading →

Ethics, Product Development, Startups, Security, Product Distribution, Privacy, Health care

Chapter 1: Taking Risks and Making Profits, Chapter 4: Ethics and Social Responsibility, Chapter 6: Entrepreneurship, Chapter 14: Product and Price, Chapter 15: Distribution, Bonus Chapter B: Technology and New Media

‘Buy Now, Pay Later” Services Potentially Endanger Young Consumers

March 27, 2025

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In the early 2000’s, finance companies got in trouble for targeting young people with gifts like pizza and free t-shirts in order to get them to apply for credit cards with high interest rates and big fees. These fee-heavy accounts made it easy to turn a small debt into a very large debt, leaving some college students bankrupt before they could start their careers. In 2010, the U.S. made it illegal to give free gifts for credit card applications. Since Continue reading →

Marketing, Ethics, Product Development, Promotions, Product Distribution, E-commerce, Supply & Demand

Chapter 1: Taking Risks and Making Profits, Chapter 2: Economics, Chapter 3: Globalization, Chapter 13: Marketing, Chapter 14: Product and Price, Chapter 15: Distribution, Chapter 16: Place and Promotion, Bonus Chapter B: Technology and New Media

Nurses Say AI Isn’t Ready to Replace Human Workers

March 25, 2025

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Nursing has always been a challenging career, but the COVID-19 pandemic brought unprecedented levels of stress, fatigue, and burnout. More than 100,000 nurses left the workforce during the pandemic — the biggest staffing drop in 40 years. The shortage will only worsen as the U.S. population ages and experienced nurses start to retire. Government estimates show that there will be more than 190,000 new openings for nurses every year through 2032. As hospitals look for a solution to chronic understaffing, Continue reading →

Ethics, Human Resources, Labor Relations, Compensation, Hiring, Artificial Intelligence, Supply & Demand, Healthcare, AI, Nursing

Chapter 1: Taking Risks and Making Profits, Chapter 2: Economics, Chapter 4: Ethics and Social Responsibility, Chapter 10: Motivation, Chapter 11: Human Resource Management, Chapter 12: Labor Management and Unions, Bonus Chapter B: Technology and New Media

[VIDEO] Forever 21 Goes Bankrupt Again

March 21, 2025

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Way back in 2019, we looked at how Forever 21 filed for bankruptcy after expanding too rapidly and spending too little on e-commerce technology. Although a buyout from a licensing firm kept the company afloat for a few years, this video looks at how Forever 21 has struggled to compete with global powerhouses like Shein and Temu, leading to yet another bankruptcy.

Questions:

How did Forever 21’s enormous stores go from a selling point to a burden on the Continue reading →

Marketing, Clothing, Retail, Fashion, Pricing, Product Distribution, E-commerce, Supply & Demand, Forever 21

Chapter 1: Taking Risks and Making Profits, Chapter 2: Economics, Chapter 3: Globalization, Chapter 9: Production and Operations Management, Chapter 13: Marketing, Chapter 14: Product and Price, Chapter 15: Distribution, Bonus Chapter B: Technology and New Media, Videos

Japanese Fandom Drives Growth for Major League Baseball

March 19, 2025

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Baseball is known as “America’s Pastime,” but Japan has its own thriving baseball culture steeped in more than a century of tradition. Over the past 30 years, more Japanese players have come to the U.S. and Canada to join Major League Baseball, increasing the size of the league’s Japanese fanbase. Now that cultural exchange is paying off for the league with a whole new market for merchandise, ticket sales, and broadcast revenue. In 2024, MLB sponsorship revenue from Japan increased Continue reading →

Marketing, Global, Product Development, Sports, Entertainment, Product Distribution, Japan, Supply & Demand, Baseball

Chapter 1: Taking Risks and Making Profits, Chapter 2: Economics, Chapter 3: Globalization, Chapter 13: Marketing, Chapter 14: Product and Price, Chapter 15: Distribution, Chapter 16: Place and Promotion

Strategic Missteps Led to the Downfall of Walgreens

March 14, 2025

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Do you live within five miles of a Walgreens? If you’re like almost 80 percent of the U.S. population, the answer is yes. The Walgreens Boots Alliance has grown its pharmacy chain into a massive conglomerate since Walgreens’ founding in 1901. Less than a decade ago, it officially became America’s largest drugstore chain with more than 13,000 stores all the way from Norway to Chile, Alaska to Thailand. Its stock was so successful that the Dow Jones Industrial Average chose Continue reading →

Operations Management, Global, Product Development, Retail, Walgreens

Chapter 1: Taking Risks and Making Profits, Chapter 3: Globalization, Chapter 4: Ethics and Social Responsibility, Chapter 9: Production and Operations Management, Chapter 13: Marketing, Chapter 14: Product and Price, Chapter 15: Distribution, Bonus Chapter B: Technology and New Media

Southwest Airlines Lays Off Employees for the First Time

March 12, 2025

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Air travel is one of the most volatile industries in the global economy, and airlines routinely lay off hundreds of employees at once to balance budgets after major upheavals. One exception to this rule has long been Southwest Airlines. The Dallas-based carrier hasn’t laid off any staffers in its more than five-decade history. Even after the 9/11 terrorist attacks when revenue dried up and other airlines initiated mass layoffs, Southwest avoided forced job cuts thanks to employees who donated part Continue reading →

Demand from Young People Opens New Market For Hand Sanitizer

March 6, 2025

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Hand sanitizer is one of the products that saw a dramatic spike in consumer demand during the pandemic, with sales peaking at $52 million each week in July 2020. The increased demand should have led to big business for Andrea Lisbona, who moved to the U.S. in 2018 to launch her hand sanitizer brand called Touchland. But the pandemic also upended the global supply chain, which meant she could not get the packaging and materials she needed to ship her Continue reading →

Marketing, Entrepreneurship, Product Development, Branding, Promotions, Supply chains, Product Distribution, Supply & Demand, Pandemic

Chapter 1: Taking Risks and Making Profits, Chapter 2: Economics, Chapter 6: Entrepreneurship, Chapter 9: Production and Operations Management, Chapter 13: Marketing, Chapter 14: Product and Price, Chapter 15: Distribution, Chapter 16: Place and Promotion

[VIDEO] Cheesemakers Worry about Brie Mold Going Extinct

March 4, 2025

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To produce fine French cheeses like brie and camembert, you need milk, time, and one especially important ingredient: mold. For decades, farmers around the world have produced cheese by cloning the mold Penicillium camemberti, but now some are worried that it could become extinct. Along with providing an in-depth look at how brie and camembert are made, this video examines the ways that some cheesemakers are responding to the uncertain future of their business.

Questions:

Why are brie and Continue reading →

Operations Management, Global, Entrepreneurship, Product Development, Food & Drink, Supply & Demand

Chapter 1: Taking Risks and Making Profits, Chapter 2: Economics, Chapter 3: Globalization, Chapter 6: Entrepreneurship, Chapter 9: Production and Operations Management, Chapter 13: Marketing, Chapter 14: Product and Price, Chapter 15: Distribution, Videos

American Consumers Are Eating a Record Amount of Meat Sticks

February 27, 2025

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Meat sticks have come a long way since the invention of the Slim Jim in 1929. Sales of the savory snack topped $3 billion in 2024, a jump of 10 percent compared to the previous year. More than 40 million households buy them annually, making meat sticks the fastest-growing category in snacks. These days, meat sticks come in all sorts of styles: short or long, fat or slim, snappy or soft. They’re made with bold flavors like jalapeno, taco, teriyaki, Continue reading →

Marketing, Entrepreneurship, Product Development, Product Distribution, Food & Drink, Trends, Supply & Demand, Pandemic

Chapter 1: Taking Risks and Making Profits, Chapter 2: Economics, Chapter 6: Entrepreneurship, Chapter 13: Marketing, Chapter 14: Product and Price, Chapter 15: Distribution

‘Buy Now, Pay Later” Services Potentially Endanger Young Consumers

[VIDEO] Forever 21 Goes Bankrupt Again

Japanese Fandom Drives Growth for Major League Baseball

Demand from Young People Opens New Market For Hand Sanitizer

[VIDEO] Cheesemakers Worry about Brie Mold Going Extinct

American Consumers Are Eating a Record Amount of Meat Sticks

CHAPTER INDEX

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